Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
You Don’t Have to Struggle to Find Your Message
Trying to find your message.
Describing what you want to be known for.
Finding what the right words, where the right people say, "Heck yes, count me in. I want to follow you to the ends of the earth."
It's hard, it sucks, and it's frustrating. There's so much trial and error that it feels like you'll never get it right.
One minute you think “By George, I’ve discovered it.” The next moment you say to yourself “What was I thinking?”
The fact is that you are too IN your head to find your message. The words spin around like a record player. You’re just too close to be objective.
How do I know this?
I see it all the time with my clients
Recently, I was working with a client, and she showed up to our session rather frustrated.
She said to me, "Doc." (She likes to call me Doc.) "I've been thinking about this 3 Word Rebellion all week, and I just don't know what mine is. I have no clue."
So, I took her through the 3 Word Rebellion framework and 20 minutes later, ah-ha, we found it!
And you know what? It's something she says all the of the time, but she was so IN her head that she couldn't see it.
Here’s the rebel truth: You don’t have to struggle to find your message!
Here are three awesome strategies to get you the raw material you need to find your message that you can change the world with.
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