One of the questions I always ask business owners is, what are they famous for? 🤔
If you're in the restaurant business, then you want to be famous for your Steak or your Prawns.... your Bolognese. 🍝
Average restaurants are usually the ones who are just good at a lot of things, rather than being really really great at one or two things...
And being average at a lot things (or being a generalist), is why they struggle to find a platform or develop a serious vehicle for growth! 🏎️
When you are in business, you've got to find what you're great at... market the heck out of it, become famous for it and then cross clients over into the other areas of your business, once they're in!
I talk about finding your own vehicle for growth and discovering what you're famous for, in Episode 63 of the Billy Rickman Show Podcast! 🎙️
view more