How I Built One of the Largest Multicultural Fashion Media Companies with Claire Sulmers
In episode #117 of the Better Than Success Podcast, host Nicole Purvy interviews Claire Sulmers. Ms. Claire Siobhan Sulmers is the founder of FashionBombDaily.com, and the industry’s leading fashion blogger chronicling fashionistas of color. Her pioneering work ushered in a new wave of digital journalism that fed and fueled an under-served community of African-American and Latino style lovers wanting to know more about brand from the culture. Beyond developing and directing content for FashionBomb Daily and its affiliate sites, Sulmers has done extensive style writing for other platforms including Vogue Italia , Vogue Paris , and ESSENCE Magazine. Her body of work and online following - now numbered above one million - has made Ms. Sulmers the influencer of choice for major corporate brands who want to reach her audience including Toyota, Reebok, Verizon, and mother. Ms.Sulmers, who hails from Atlanta, Georgia, holds a degree in French and African American studies from Harvard University. In 11 years, Claire has accumulated over 1.3 million followers, written a book “The Bomb Life”, and is now working on her 2nd book.
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