How Hard Should You Work For People That Know You?
That's the danger of assuming any sale is in the bag because that's exactly the time it isn't.
However, the good news is there's a lot that can be done with this assumption to make people think differently.
The challenge is upping your game for the people that see it every day.
That's what I talked to Bogus Handzel, of Handzel & Associates, about exactly how hard he thinks they should work.
P.S. There's a lot hard working going on here all the time.
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