Nicky Diamonds

Internets! This week on The Premium Pete Show we’re joined by Nicky Diamonds Founder of Diamond Supply Co. Nicky discusses his early childhood years, bouncing around group homes, and starting the Diamond Brand in San Francisco with the friends he would skate with. Nicky talks about sponsoring skaters and collaborating with artists such as Lil Wayne, Currensy, and Rick Ross and even Nike for the iconic “Tiffany Dunk” Nike SB sneaker that is still highly sought after today. Stories of spending more than $3 million dollars in a year on champagne to some of his most exciting moments in building the Diamond streetwear empire to a $100 million + this episode of The Premium Pete Show is one for the books. Take notes!