Episode 073 - Insatiable Curiosity

Dr. Henry Heimlich story.
When I first heard about this, what prompted me to research it more and get all the details? Insatiable curiosity.
What insatiable curiosity is, and why it’s so important for copywriters – what we’ll talk about today.
Now, you might be curious about what comes next. Well, the suspense is over. Because…
Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
• Curiosity is how you get motivated to find the interesting tidbits that make your copy shine, and keeps your readers reading.
• Three types of people – and, depending on which kind you are, here’s how you should approach your own sense of curiosity.
• What insatiable curiosity looks like for a copywriter.
• How to ask questions that people will be willing to answer.
• The #1 driver of innovation is curiosity.
• Why thinking about stuff after you find out is such a big part of curiosity.
Stay curious!

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