#75 ThirdLove: Using data to create the perfect bra

Shopping for bras is generally an unpleasant experience — so ThirdLove takes shoppers out of awkward dressing rooms and allows them to shop for underwear at home, using data to create a more personalized shopping experience and better products. Chief Creative Officer Ra’el Cohen shares how ThirdLove is disrupting the bra industry by “taking data and using it in a really personal way.”

 

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