John Becherer, CEO of the United Soybean Board

This week’s guest on Open Mic is John Becherer, CEO of the United Soybean Board. After more than 20 years of service to farmer leaders who oversee the nation’s soybean checkoff, Becherer will step down from his post at the end of 2017. In this interview, Becherer highlights two decades of growth as well as the challenges and opportunities that lie ahead for the soybean industry. As checkoffs face greater scrutiny, Becherer defends the farmer-led programs. Recently recognized as one of the top association executives, Becherer talks about what he’s learned association management.