713: Niche Down and Up Your Real Estate Income with Christopher Lochhead

Many agents think that going after as many potential clients as possible is the best way to boost business, but that’s simply not the case. At least that’s what today’s guest, author Christopher Lochhead believes. According to Chris, niching down is the fastest, most effective way to bring in new business and more commissions. On this Real Estate Rockstars, Chris explains why niching is so powerful before diving into examples of niches that have made agents incredibly successful. If you’re looking for ways to attract eager new clients, this is one podcast you won’t want to miss!