Download - Joe Marchese, President, Fox Networks Advanced Advertising (Code Media 2016)

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Technology

Joe Marchese, President, Fox Networks Advanced Advertising (Code Media 2016)

2016-02-28

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Fox Networks executive Joe Marchese talks with Peter Kafka about why online advertising is broken and why even he thinks ad blockers are a rational choice for consumers. He argues that online video ads are a "rigged" game full of uneven standards for measuring ad engagement. Plus: How Fox is trying to combat these trends.