Download - Casey Wasserman, CEO, Wasserman (Code Media 2016)

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Technology

Casey Wasserman, CEO, Wasserman (Code Media 2016)

2016-02-25

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Wasserman CEO Casey Wasserman talks with CNBC's Julia Boorstin about how sports marketing and TV rights will be affected by changing trends in television distribution, consumption and advertising. Plus: Can social media storytelling platforms like Snapchat stories and Twitter Moments compete with traditional experiences? And why don't we know anything about the people who attend live sports?