Download - Gabe Leydon, CEO, Machine Zone (Code Media 2016)

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Technology

Gabe Leydon, CEO, Machine Zone (Code Media 2016)

2016-02-23

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Machine Zone CEO Gabe Leydon talks with Peter Kafka about the free-to-play gaming business, where his company has found success with Game of War: Fire Age and Mobile Strike. He discusses how smartphone games attract new players who pay nothing to start, and then make money off of them later. Plus: Why media companies ignore performance marketing data at their own peril.