Christina Aldan talks with Dave Rael about branding, confidence, understanding why, lifestyle, and controlling what you can control
Christina Aldan is a TEDx speaker, trainer, and digital advertising consultant whose boutique agency, LG Designs, offers businesses brand consulting and creative content for everyday media. With over 12 years of experience in the digital advertising realm, Christina is highly regarded for her approach to business, partnering with clients to find unique strategies that ensure their advertising goals are met. Christina builds connections through her keynote addresses, training workshops, and technological education. She uses these tools to help individuals and businesses cultivate value in everyday media. She has presented trainings for the Microsoft MVP community and tech conferences worldwide. She is the co-founder for The FierceWomen Project.
Chapters:
0:32 - Dave introduces the show and Christina Aldan4:45 - Christina's connection with design and figuring out what we're really delivering7:19 - The power of asking why to deliver real value - means vs ends13:05 - Branding, advertising, and marketing16:43 - We're better with people than we think19:45 - Christina's journey to being a confident speaker and continuing struggles with irmpostor syndrome23:23 - Christina's interest in female entrepreneurs and technologists29:15 - Integration of work and life and improving interactions34:44 - Christina's story of failure - working without an agreement39:36 - Christina's book recommendation41:38 - Christina's lifestyle44:58 - Christina's top 3 tips for delivering more value47:54 - Keeping up with Christina
Resources:
LG Designs - Christina's Business
Christina - TEDx Speaker
Jay Harris on Developer On Fire
Ann Arbor GiveCamp
The 5 Whys
Beginner's Mind
Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice - Shunryu Suzuki
Mr. Potato Head
Pareto Principle
Impostor Syndrome
The Fierce Women Project
J.G. Boccella
Bring Your Strength
Heather Wilde on Developer On Fire
Tony Hsieh
Jon Mills on Developer On Fire
Jeff Strauss
Christina's book recommendation:
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Eric Ries
Emotional Intelligence 2.0 - Travis Bradberry
Traction: Get a Grip on Your Business - Gino Wickman
Christina's top 3 tips for delivering more value:
Ask pointed questions to understand the why
Pick up the phone
Look first at yourself in identifying problems and improving your situation