Episode 292: How to Name Your Business

I want to show you a method to get away from the gross, subjective confusion that clouds your business name decision making. You’ve felt that cloudiness if you’ve ever tried to name a business before. I was recently with a group of people trying to name their real estate company. We spent several hours talking about options, took a break, and then someone came up with another name idea and the conversation started all over again. No decisions being made, no progress, no clients being helped or revenue coming in… just a handful of name options and no way to decide which idea is best. We all get like this when it comes to naming our business. A list of several ideas, a bunch of subjective opinions and the immense pressure of deciding. So, we created a simple worksheet to help you. The Name Evaluation worksheet below will introduce you to 10 categories that will help you get out of the clouds and into a business name that will grow with you.