Episode 822: Our best biz dev strategy, with Stephen Woessner

Good Morning — I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I’m excited to share the lessons and the insights of today’s episode with you — but before I do that — I wanted to take you behind the curtain to share some additional context with you around why I have been focusing my last several solocasts as well as my weekly videos on YouTube around the Trojan Horse of Sales Strategy.

My decision to do this has been based on several recent conversations with business owners who are also avid Onward Nation listeners. Each of them took the time to walk me through why they thought it would be helpful if I broke down the Trojan Horse strategy into granular steps…into more detail…and…why it would be helpful if I connected it back to the actual Trojan Horse story so the strategic metaphor that I am making when I say “Your Trojan Horse of Sales” could be better established.

To say that I was grateful for their feedback is a major understatement. I say often how much I value your feedback because it helps us get better each and every day…and here is a perfect example where Onward Nation listeners reached out to me — said hey — could we talk about this — and then they showed me how my team and I could get better. So thank you, Nancy — thank you, Bill — if you’re listening — I appreciate you so very much.

With that said…we are going to take a deep dive into what has been the best biz dev strategy for Predictive ROI — and as you might have guessed based on what I just shared with you — it is the Trojan Horse of Sales. And I am going to walk you through the strategy in two different ways.

First — I am going to share the highlights of the Trojan Horse story so we can get a solid foundation around why the story is, in my opinion, an excellent metaphor to the ideal sales strategy.

Second — I’m going to insert into this solocast the interview where I was a guest on Take the Lead Radio, hosted by Dr. Diane Hamilton. And you may remember Diane from Episode 505 of Onward Nation. After being my guest — Diane invited me to be her guest — and we talked through a number of topics including how the Trojan Horse of Sales Strategy can be helpful to business owners. More specifically, Diane asked me to share…

How I made that $2 million dollar mistake in 2014 and why it was a powerful lesson Why my Predictive ROI team and I decided to start Onward Nation back in June 2015 How we initially began to “monetize” the podcast — but we didn’t do it by attempting to monetize you…our audience How Onward Nation quickly became our best biz dev strategy to grow Predictive ROI And how your podcast, your video series, your blog — whatever channel that serves as your hub for cornerstone content — how it, too, can play the role of your Trojan Horse of Sales

Full show notes here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-82