Today I am happy to have with us dr Wolfgang Baier, CEO of Luxasia. Luxasia is one of the largest regional distributor of over 150 international beauty and luxury lifestyle brands such as Clarins, Estee Lauder, Ferragamo, Hermes and Shiseido and they also have joint ventures with the Coty Group, the LVMH Group and Elizabeth Arden. Present in 15 Asia Pacific countries, and hiring more than 2,000 full-time employees, Luxasia aims to define a new omnichannel experience in the beauty industry in Asia.
Dr. Wolfgang Baier has been the Group CEO of Luxasia Pte Ltd. since August 2016. He joined on a mission to transform the company from being the leading Asian beauty distributor into a Lifestyle Omnichannel Leader adding ecommerce and new industry capabilities to the brick-and-mortar foundation.
Prior to this, Dr. Baier was the Group CEO of Singapore Post from 2011 to 2016. He successfully led the transformation of the Singapore Post Group from a traditional postal service into non-mail business such as logistics, retail and e-commerce and accelerated its global expansion. This resulted in a significant increase of the share price.
Before that Dr. Baier worked for more than 10 years with the top consulting firm McKinsey & Company in Europe and Asia. He was a Partner at the Singapore office leading the Transportation and Logistics as well as Operations activities in South East Asia.
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