Episode 135: How Excellence Makes You Money

The Pursuit of Excellence is a CrossFit trademark but it is not unique to the fitness industry. This doesn’t just mean being excellent once but being consistently excellent. Today we talk with Danielle Brown, the manager of quality control at Two Brain Business on how to achieve operational excellence and consistency within this process. We will be walking through the entire quality control process from hiring future mentors, giving mentor’s feedback, and how these same process can be applied to your gym. Additionally, we will be following up on the queen bee role that we mentioned in last week’s episode. Danielle Brown has been with Two Brain from the start, first as a client and now as a mentor. She opened her CrossFit gym CrossFit 781 in 2011 where she dove into learning anything and everything about business that she possibly could. Since then she has experienced it all and knows what it takes to run a successful gym and helps other entrepreneurs achieve success in their gyms. Join us today and take good notes as this episode will truly be invaluable. After listening, be sure to head over to twobrainbusiness.com/test and see where you are at in your entrepreneurial journey! About Danielle: https://twobrainbusiness.com/mentor-item/danielle-brown/ Timeline: 3:03 – Introduction to Quality Control 4:35 – Danielle Brown’s journey from Two Brain Mentor to manager of Quality Control 7:18 – The truth about coaching and business success in CrossFit 9:22 – How important is it to be awesome a the service that you provide? 11:11 – Where to find the best practices for your industry? 14:10 – Setting an example within your business for staff 16:08 – How are mentors at Two Brain selected and trained? 19:41 – The Two Brain Mentoring quality control process 23:52 – How to know whether your staff is running at a gold standard? 25:32 – How to gain comfortability with reviewing the performance of your staff? 26:45 – The importance of conveying what the gold standard is in your business 28:28 – The effects of implementing a quality control system on gym retention 30:16 – Why Quality Control should be the Queen Bee role in your business 31:51 – Two Brain Stories with Brian Strump