Episode 99: Culture - Josh Martin on Building, Teaching and Protecting Culture

Episode 99 – Josh Martin This year has truly been amazing for  the Two Brain Family. As a thank you for your continued support, I have two gifts for listeners to this podcast.   The first is TwoBrain 2017 which is a collection of all the blog posts from the last year. We have compiled these into a book format that is over 300 pages! Click the link here to get this book: Twobrainbusiness.com/twobrain2017 The second thing is the Two Brain Summit 2017 video recording series. If you sign up for the 2018 TwoBrain Summit before December 31, you'll get these FREE. These videos are filled with lots of information from Dave Tate, to TwoBrain mentors and more. Additionally, the coaching side is also included which includes the likes of Jason Brown, Lacey Rhodes, Sara Benson and almost a dozen more SMEs! Merry Christmas and Happy Thanksgiving to you and yours and I hope you make 2018 the best year of your life! Today, Josh Martin of CrossFit for Glory talks about building and protecting the culture in your gym. He is one of the most positive people you will ever hear from and he has a very family friendly and faith centric focus to his business. We are going to get into all kinds of topics today as well as Josh’s amazing story of how he become involved with CrossFit. Josh went to the University of Florida where he pursued exercise science. He fell in love with this area of study and soon began practical implementation of what he was learning at a local training performance institute. After finishing up his degree at Florida, Josh worked at the International Performance Institute where he had the opportunity to coach some of the top athletes in the country. Soon after this he was appointed the assistant strength coach for the New York Yankees. It wasn’t until another position after the Yankees that Josh decided to make a career change and move into CrossFit. Josh is a mentor with TwoBrain and after receiving help from TwoBrain with his own business, he wanted to also give back and help those needing help with their box. Becoming a mentor with TwoBrain is a very humbling experience, according to Josh. TwoBrain mentors go through rigorous training before their first call, and participate in lifelong education after they become licensed. Josh gives us a little peak into that training. Then we'll talk about defining culture, getting employees to buy into your vision and more on this awesome episode! Timeline: 3:33 – Josh Martin Introduction 8:05 – Josh’s experience with working for the New York Yankees 11:54 – Influencing your children to set big goals 14:58 – What it is like to become a mentor for TwoBrain like Josh 21:08 – Experiencing being a mentor for the first time 22:02 – What is it like carrying the stress of an affiliate as their mentor 24:15 – Setting up and defining a culture in the gym setting 28:52 – How to get your coaches to buy into your vision as a gym owner? 35:15 – Dealing with tough clients 38:40 – The importance of family in Josh’s life 41:09 – Josh’s start into strength and conditioning coach Contact Josh: https://twobrainbusiness.com/mentor-item/josh-martin/ http://crossfitforglory.com/ https://www.instagram.com/crossfitforglory/ https://twitter.com/crossfit4glory https://www.facebook.com/crossfitforglory/ josh@twobrainbusiness.com