Episode 62: The Power of Stories

Episode 62 – The Power of Stories Today we talk about using the power of stories to help grow your business, help your clients, and help you live a better life. Today I share some personal stories and strategies for how to connect better with clients when telling a story. I also talk with Jason Cohen about how he is using the power of stories to help veterans with PTSD. The 2017 Two Brain Summit is coming this June 3rd and 4th in Chicago. Be sure to register now! In this Interview: My first phone call with Greg Glassman The "Hero's Journey" and how it applies to CrossFit How Jason Cohen is helping Veterans with PTSD Why stories are so effective for sales and marketing Plus: Testimonials versus client stories The gamification of CrossFit and exercise Extrinsic versus intrinsic motivation About Jason: Jason Cohen is the general manager and head coach of CrossFit Discovery in Charleston, SC. He is a former Marine where he was originally introduced to CrossFit. After five years he retired from the Marine Corps and got his degree at the college of Charleston. Jason then started coaching full time. He is now the founder of SemperFit Squad, a company that provides workout plans based around stories to help veterans with PTSD. Timeline: 0:57 – The true power of great stories 1:56 – A personal story about Greg Glassman 3:20 – An introduction to telling great stories 4:09 – The hero’s journey within a great story 5:50 – The hero’s journey boiled down more simply and applied 7:33 – Why does the hero’s journey matter to you? 7:59 – Making Joe the hero of his own story 17:13 – The real happy ending for a client 17:39 – How does a coach fit into a story? 18:17 – Jason Cohen Introduction 19:03 – Jason Cohen’s Story 20:57 – How stories can help veterans diagnosed with PTDS 23:54 – Compelling someone with PTSD to get started exercising 25:43 – The gamification of exercise and CrossFit 27:06 – Moving people from extrinsic to intrinsic motivation 27:51 – Placing people into life like stories within a CrossFit gym 30:41 - Drawing people in to stories where they feel like the hero 31:14 – How does placing someone in a scene help someone with PTSD? 32:40 – Developing a platform for veterans in need with PTSD 33:35 – Where to find Jason’s scenarios to try them out 36:14 – Getting wrapped up in a story 37:05 – Where the mentor, or coach, in the hero’s journey comes in 39:36 – The first test for a client, the social test 41:44 – The second great test for a client, becoming injured 44:51 – The implementation of the prescriptive model by creating heroes 45:37 – Why are stories so effective for sales and marketing? 49:01 – Testimonials versus a client story 49:59 – A client’s primary barrier to signing up for CrossFit 50:20 – The 2017 Two Brain Summit Announcement Contact Jason: https://www.facebook.com/War-Games-Missions-256531518092037/ www.instagram.com/wargamesmissions