Episode 47: Starting From Scratch

Robin and Aaron Maier of Stone Brook Strength and Conditioning join us today. They founded CrossFit Regina and operated it from 2007 until 2013. Since moving back to Manitoba, they have gotten the CrossFit itch again and have started CrossFit in their own basement. Learn how they started over and what they are doing differently at Stone Brook Strength. Robin started CrossFit in 2007 as a New Year’s resolution and it has since became a way of life. She enjoys how the workouts are functionaland that they relate to making you stronger and fitter for real life. She enjoys working with people and helping them reach their goals. Aaron started CrossFit in 2004 and began with his own homemade equipment. In 2007, he coerced his wife to start. They built a business from their garage to a huge gym. Then, in 2013, they sold their share and started over in Manitoba. In this episode, we'll talk about their journey, what they're doing differently this time, and what they've learned. Timeline: 1:52 Getting Started in Fitness 5:46 Where to Obtain First Clients 8:29 A Typical Day for a New Gym 9:10 Where to Spend Your Time 10:11 Adding a Partner to The Business 11:12 Leaving the Business Behind 12:18 The Last Straw 13:14 Selling a CrossFit Business 14:20 Getting Started Again 15:35 Working towards Critical Mass 18:26 Opening Up a New Location 21:32 What to Do Different 24:38 Diversifying Revenue Streams 27:20 Change in Mindset at New Location 30:12 Local CrossFit Competition 32:52 Starting from Scratch 33:46 How to Maintain a Happy Life Contact: robin@stonebrookstrength.com aaron@stonebrookstrength.com https://twitter.com/sbscrossfit https://www.facebook.com/StoneBrookStrength/ https://www.instagram.com/explore/locations/1017169164/ Links: http://www.stonebrookstrength.com