Larris Hutton is a Major in the US Army, a JAG lawyer, and a box owner. He has a unique model: fewer clients with higher value in a smaller space.
CrossFit Prelude provides full-time careers for his coaches. Larris' box isn't one of the most expensive in the area, but his ARM is very high. And he does it all in 1100 square feet.
How? He believes a box owner should behave like a LEADER instead of a COACH. In this interview, he'll tell us the difference.
In "Critical Questions," I talk about the difference between seminars, systems and mentoring. Our next seminar is April 16!
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