Episode 12: Ideas

This podcast is about ideas. Every week, I try to introduce a guest whose ideas aren't exactly the same as your own. Sometimes they're VERY different; sometimes they iterate an old idea differently. Sometimes I agree with the idea, and sometimes I don't. That doesn't matter: the ideas provide context. Too often, we all get caught in the "get 10 more clients!" mindset instead of looking at the bigger picture. We think more about spearing fish on our little reef than rising above the surface to check the tide, position of the sun, and look for storm fronts. Luckily, I get to talk to hundreds of gym owners every week - a few dozen in person, a few hundred online, and thousands through blog posts and this podcast. There's some amazing stuff happening in gyms, through gyms and around gyms. There are ideas out there that are strange now, but could become the norm within three years.