Back in 2011, the African Development Bank claimed Africa's middle class was over 300m people strong, sparking controversy.
Now, a new data mapping company Fraym says it has located Africa's premium consumers.
We talk to Fraym CEO Ben Leo to find out more. Say hello on twitter @Leo_Benjamin.
For a 20% discount on a 6-month subscription, please head to bit.ly/2JaIsxw and enter the offer code: PODCAST
And for the latest news and analysis, try out our daily newsletter: head to www.theafricareport.com and enter your email address to receive it every afternoon.
view more