98 - Are you using Linkedin Marketing for your Restaurant? Should you?

We talk about really hot Chicken Vindaloos!

A great little Indian Restaurant with a really hot Vindaloo.  This is a key differentiator for them in the local market and we look at how they have a pretty unusual menu for a traditional Indian Restaurant.  They have a few mini platters, making it easier to upsell customers to a higher average sale value.

We talk about why you should be thinking about Linkedin Marketing and we also talk about a way that you can create a Linkedin Marketing process that is quick and simple to do so that you aren't spending too much time on yet another Social Media platform.

We discuss how you can use Linkedin to help with building your personal brand, it can help with hiring, corporate hospitality, finding partners that you can do joint marketing, and staying up to date, networking.  It can also help with getting customer feedback.

There are half a trillion impressions per year on Linkedin, but only 3 million are sharing content, so there is a lot of impressions going to a small number of users.  This creates a big opportunity for those who can create the content.

Make sure that you set some time to have a look at your profile because you want to get your profile right before you start driving people to your profile.

 

How can you make sure that your profile is set up for success?  There are some things to think about to create the best possible profile to help you be successful.

We discuss the reasons why Linkedin is worthwhile to use.  There are 500 million people on Linkedin!  

For more information on this podcast, check out our show notes.

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