Adam begins the seventh episode by speaking about an experiment he has launched—a news startup called Suspend The Rules (02:02 – 03:55). He then introduces Contagious, a marketing book by Jonah Berger, who is a professor at the Wharton School of the University of Pennsylvania (03:56 – 07:23). Adam analyzes Berger’s six “STEPPS” to make a product, service, or idea more susceptible to being shared via word of mouth. The podcast includes discussions of the importance of word of mouth marketing (07:24 – 09:16), social currency (09:17 – 12;47), triggers (12:48 – 15:39), emotion (15:40 – 17:50), the importance of publicity (17:51 – 20:44), practical value (20:45 – 22:25) and stories (22:26 – 24:30). Adam concludes the episode by offering some final insights about the book (24:31 – 26:37). Visit www.thepowerofbold.com for show notes.
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