EP18: Entrepreneur Magazine Editor-in-Chief Jason Feifer on prioritizing time & building a brand

Jason Feifer the Editor-in-Chief of Entrepreneur Magazine talks about how to be efficient with time how to get everything done. He also gives advice and insight on the best ways to conduct interviews by staying engaged and “floating a theory”. We also jump into his new book, “Mr. Nice Guy” which is a romantic comedy about two people who each week sleep together and then critically review each other's performance in a magazine (which he announces has been picked up for TV!)

Jason also dives a bit into his personal brand and how he figured it out by paying attention to other brands and asking why they are successful. Taking a page from Gary Vaynerchuk’s two main messages (hustle and humble) Jason focuses on “surprise” and “predictability” and franchising his messages on social.

As the modern day EIC of Entrepreneur Magazine, Jason stays relevant and fresh by aligning his personal brand with that of his company. He’s positioned himself as the face and brand persona for Entrepreneur and is leveraging his strengths to continue leveling up!

Jason can be found on his main website (all links below), his podcasts, and through his articles and columns in LinkedIn and Entrepreneur Magazine.

Reference links:

Jason on social:

Website: https://www.jasonfeifer.com

Twitter: @heyfeifer

LinkedIn: https://www.linkedin.com/in/jason-feifer-b04543a/

Instagram: @heyfeifer

Jason’s new book:

Mr. Nice Guy

https://www.amazon.com/Mr-Nice-Guy-JENNIFER-MILLER/dp/1250189888/ref=sr_1_2?s=books&ie=UTF8&qid=1546745485&sr=1-2&keywords=Mr.+nice+guy

Jason’s podcasts:

Pessimists Archive: https://pessimists.co

Problem Solvers: https://www.entrepreneur.com/listen/problem-solvers

People referenced:

Andrew Mason:

https://en.wikipedia.org/wiki/Andrew_Mason

Ira Glass:

https://www.thisamericanlife.org/extras/ira-glass-on-storytelling

Gary Vaynerchuk:

https://www.garyvaynerchuk.com

Podcast tools:

https://www.descript.com

https://flipboard.com/