Duane Watson is a music industry veteran and freelance sportswriter whose work has appeared on The Canadian Press news wire, Sway magazine as well as Hoop magazine. Will Strickland is a former basketball pro, the first person to teach a university accredited course on hip-hop culture, and the current president of UMAC, the Urban Music Association of Canada (http://www.umacunited.com/ ). Morgan Campbell ; was the winner of the 2003 National Newspaper award for sports writing and covers sports for The Toronto Star. Together they are the driving force behind All Balls Don'tBounce(http://www.allballsdontbounce.com/ ) team provides a one stop source for insight, commentary and analysis on sports culture on their blog.
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