223: Episodic Content Marketing - How Brands Can Captivate Their Customers
Are you addicted to shows like The Bachelor and Survivor?
Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in?
Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.
Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.
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