How Valuable Is Your Creative Variable?

It really depends on the level of importance you allow it to occupy in your agency.

Because it's the one thing that's hard to quantify and even harder to control.

Yet, it's the first thing you demand of someone or something when approaching them about your agency.

Expecting a front line vendor or entry-level employee to expertly apply it to the most important parts of your business.

That's what I talk to Michele Linca, of Linca Insurance, about how she can put a value on hers.