285: How to Write a Killer LinkedIn Profile, with Brenda Bernstein

Brenda Bernstein: LinkedIn Expert Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile, a book that held the #1 best-seller spot in Amazon’s business writing skills list for over 2 years. Key Points LinkedIn profiles are very important for job seekers. Your headline is the most important place to have keywords. Don’t include your company name in your headline unless it has cachet. In your experience section, emphasize your current job and make sure it has the best description. Think of three key words you want to come across in your profile photo. Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms. Write your summary in first-person. If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate. Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done. When you request a connect, don’t just use the standard one, write a custom request. Resources Mentioned How to Write a KILLER LinkedIn Profile by Brenda Bernstein* www.wordle.net LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them? LinkedIn profile review services by Brenda Book Notes Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required). Activate Your Free Coaching for Leaders Membership Get immediate access to my free, 10-day audio course, 10 Ways to Empower the People You Lead. Give me 10 minutes a day for 10 days to get the most immediate, practical actions to become a better leader. Join at CoachingforLeaders.com. Related Episodes CFL101: How To Get The Most From LinkedIn CFL129: How To Create A Personal Knowledge Management System CFL242: How Twitter Can Help You Lead Next Episode Next week I welcome Erin Meyer to the show. Erin is a professor at INSEAD and the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business*. Thank You Thank you to Jazz926 for the kind review on iTunes. To leave a rating or review, visit http://coachingforleaders.com/itunes Submit your question for consideration on the next question and answer show the first Monday of every month at http://coachingforleaders.com/feedback