Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO
Tom Morton is co-CSO of R/GA in the USA. It's a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies, what does strategy do at R/GA and how is strategy different between the USA and England, the other place both Tom and Jess have worked?
We discuss:
- Doing strategy in the USA
- Doing strategy fast and under pressure
- Problems and insights
- What a CSO does
You can find Tom at https://twitter.com/tommorton
For strategy articles and drawings:
http://www.markpollard.net
http://www.instagram.com/markpollard
New book "Strategy Is Your Words" out soon.
Create your
podcast in
minutes
It is Free