E67: Scaling Your Business using CRM and Email Sales and Marketing Tips with Maropost CEO, Ross Andrew Paquette

Ross Andrew Paquette is the founder and CEO of Maropost, North America’s fastest growing marketing automation company, as ranked by the Deloitte Technology Fast 500. After founding Maropost in 2011, Ross has gone on to double annual growth every year since, turning a one-man operation into an international business. Acting as the strategic center of the company, Ross is responsible for determining both business and development direction.

 

“Let us go invent today rather than what happened yesterday” - Steve jobs

Episode Overview:

 

In this episode, Ross Andrew Paquette talks about the value of delivering great customer services and scaling your business. Here we will learn:

 

Why is this important for small-medium sized businesses? Sales and Marketing Tips Understanding how marketing and sales strategy works Introducing Maropost platforms that brings CRM and Email Marketing into a seamless platform The difference of how mid-market and small businesses uses CRM and Email marketing platforms

How did you come up with the idea of Maropost?

Ross started out as a sales representative in a small tech startup in Ontario and in a short time he really understood the value of customers and what they needed in order to move their companies forward.

 

Maropost started out as an email marketing space which as of today, focuses on mid-market and enterprises. Maropost is a B2C, cloud-based revenue optimization suite that gives companies the ability to increase cross-channel customer engagement to maximize revenue.

 

Their first product was the email marketing and the social media marketing platform and recently they launched their second product which is a CRM in the service and support arena.

Why is this important for small-medium sized businesses?

A lot of small businesses knows about MailChimp or other CRM and email automation software while Maropost is incorporating both pieces in their product to make it more seamless. Therefore, their customers can actually see the sales lead and marketing leads that they are sending out there so they will be able to actually close the actual sale.

 

“When you think about the amount solutions any organization uses, there is a huge cost from a time perspective and the resources that you have in place to make that happen.”

 

Email marketing and CRM are the backbone of any company which Maropost provides.

 

Maropost is currently focusing on a single customer view. The unfortunate thing about single customer view is that there are only a few platforms that provides this service. One the important thing that Ross also noticed is that nobody ever talks about the customer life cycle for a while, which is very important in any businesses out there.

Here are some of the customer life-cycle:

 

Customer acquisition which is more on the marketing side Purchase process

Ross at first didn’t have a marketing strategy when he started Maropost but he went to $25M in annual revenues during your 1st 5 years. His initial innovative approach is to brought in clients and then client referrals.

What excites Ross about this industry:

Ross is really excited about the single customer view which is not all about the sales and marketing. What it really means to Ross is to define who your core personas or customer and lead groups are that you are going to be marketing and selling your products to.

 

In addition, Ross is really excited about the evolution of sales, marketing and AI evolution and how AI we would incorporate AI into providing us with more in depth understanding on what we can do to our lead groups in marketing and sales perspective.

Sales and Marketing Tips:

 

Pushing the limit is terms of what you idea or concept is, think of something that companies and individuals that could benefit from forever. You don’t need someone to give you $500M to startup your idea Doing most things for yourself will help you understand and see what your customers needed and what you need to do in order to help them Have an idea that is bigger than yourself thinking of companies buying your business Have a big vision and don’t be afraid for people to see it. Putting the right system in place is critical

About Maropost

 

Maropost is a powerful platform designed to help businesses scale in every area — shaping the way organizations operate through technology. Ambitious, entrepreneurial, and results-focused, their team is committed to collaboration and innovation.

 

Above all else, they believe in building it themselves. Whether that means expanding their development team to create new products, or investing in professional development for promising employees—it starts with Maropost.

Connect with Ross:

 

Website: Maropost.com

 

Instagram:

@rossandrew @maropostcares @Maropost

 

Twitter:

@RossAndrew @Maropost @MaropostCARES

Non-Profit: MaropostCARES.org