E114 - What is "Customer Experience Optimization" and Why You Should Care w/ Paul Kirch

Paul Kirch serves as the President/CEO of Sellience, a unique a holistic digital marketing agency specializing in Customer Experience Optimization (CXO). He's also the host an award winning podcast called Boss Academy Radio.

During our interview we discuss:

- Paul starts out by sharing his #1 strategy for getting new clients for his business.

- Then we dissect why and how website owners need learn how to optimize customer experience in order to succeed in marketing their business today.

- Paul talks about one of the biggest mistakes that website owners are making and how to easily fix it.

- We talk about why optimizing user experience is just as important on other platforms like your various social media profiles including LinkedIn.

- Paul talks about the importance of generating compelling and engaging content.

- Paul talks about a content strategy designed to hack the google to help you with keyword rankings.

- We talk about the importance of conversion rate optimization (CRO).

- Then we discuss "rule of 7" in marketing and how ad retargeting / remarketing can dramatically increase your traffic and sales.

- Paul shares his favorite growth tool/software.

- Paul wraps it up by recommending one of his favorite books.

Paul's websites:

www.sellience.com

paul@sellience.com

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