TWM 136: How Podcasting Can Build Your Global Brand w/ Wordbee’s International Buzz Business Podcast

This special episode is re-broadcast of episode 24 of the International Buzz Business Podcast by Wordbee, in which Kathrin Bussmann is the featured guest. Along with International Buzz co-hosts, Tanja Falkner and Robert Rogge, Kathrin talks about… podcasting! Yes, it’s all very meta.

Founded in 2008 and headquartered in Luxembourg, Wordbee offers fully scalable, cloud-based translation management technologies for Enterprises as well as Language Services Providers (LSPs). The International Buzz Business Podcast was launched in 2017, and the interview with Kathrin Bussmann is re-broadcast here with kind permission from Wordbee.

In this episode, Kathrin explains how she got started as a podcaster, why a podcast can be such an effective content-marketing platform, and why more and more organizations are discovering podcasting as a powerful medium to reach their target audience, build their brands, and establish thought leadership.

 

Links:

Wordbee website International Buzz Business Podcast: episode 24 show notes Wordbee on LinkedIn Wordbee on Facebook Wordbee on Twitter Tanja Falkner on LinkedIn Robert Rogge on LinkedIn Verbaccino’s consulting services Kathrin Bussmann on LinkedIn Kathrin Bussmann on Twitter