Download - Loungers founder Alex Reilley interviewed by Mary Nightingale

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How I Grew My Brand

Business

Loungers founder Alex Reilley interviewed by Mary Nightingale

2018-04-19

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Alex Reilley, co-founder and now Chairman of Loungers, tells Mary Nightingale how a ‘Game of Thrones’ approach to business which involved defining ‘the Cause’ enabled him and his team to turn Loungers from a small café-bar chain into a hugely successful nationwide brand.