To kickoff Season 4 of Business of HYPE, our host jeffstaple sits down with Fear of God founder Jerry Lorenzo. Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike. The designer then recounts his time as a club promoter, working with Kanye West and designing merch for Justin Bieber. Along the way we learn about the importance of creating solutions, selling a perspective, overcoming fears, and family.
As always, thank you for tuning into HypeRadio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, then be sure to check out our other shows, Sound Check and HBR.
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