Rachel Roy, founder, Rachel Roy, and Nadia Boujarwah, CEO, Dia&Co (Code Commerce 2017)

Rachel Roy's eponymous founder and Dia&Co CEO Nadia Boujarwah talk with Recode's Edmund Lee and Racked's Tiffany Yannetta about designing and selling clothes for plus-sized women, an addressable market of 100 million. To reach modern consumers, they match their companies' clothes with social media tastemakers who have big followings and a unique point of view. Plus-size consumers were among the first to make the jump to the internet, Roy and Boujarwah say, because they weren't served well by most brick-and-mortar stores.