Business
Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig. We do it all the time - but why? and how? And what makes a rebranding effort work? We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications. So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!
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01/13/17 Episode 39: Happy New Gear!
2017-01-14
2017-01-14
12/09/16 Episode 37: Being Different
2016-12-10
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11/18/16 Episode 35: Going All Guerrilla
2016-11-19
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11/11/16 Episode 34: Ethical Marketing
2016-11-12
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11/04/16 Episode 33: Storytelling
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10/28/16 Episode 32: Marketing Encouragement
2016-10-28
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10/21/16 Episode 31: Twisted Communications
2016-10-21
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09/30/16 Episode 28: Everything Counts
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Episode 27: Everyday Creativity
2016-09-23
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09/09/16 Episode 26: All About That Audience
2016-09-10
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Episode 25: Dealing with Bias
2016-09-02
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081216 Episode 24: Consumer Behavior
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08/05/16 Episode 23: Bad Marketing:
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07/29/16 Episode 22: Inbound Marketing
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07/22/16 Episode 21: B2theB
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