Are You Maximizing Your Geographical Advantage?

When you do you're able to more completely take advantage of what really works for you instead of what everyone else thinks should.

It's in this realization that leads to uncovering opportunities that are commonly ignored.

Occasionally they're dismissed for good reason, however, without the proper examination you'll never know for sure.

It's this localized testing that creates the most unique and possibly unexpected results others didn't have the patience to wait for.

That's what I talk to James Castell, of Castell Insurance, about how closely he listens to the people that keep sending him business.