Trailblazing OUT of Corporate Life with Ina Coveney
Business:Management & Marketing
#4: How to run a market research interview – Idea Validation Challenge (Day 4)
What should you ask your target audience during market research surveys?
Welcome to Day 4 of the Idea Validation Challenge!This challenge is for those who have a great business idea, and they want to make sure it will WORK before you invest time and money into it!
It is also for people who already started a business, and they want to revisit their target audience to increase their reach.
Join the conversation at our Facebook Group:
HOW ARE WE GOING TO FIND YOUR FIRST CLIENT?
By going out and talking to people!
If you are anything like me, you may be hyperventilating right now.
Talking to people about something you have not even started yet is very hard. You are making yourself completely vulnerable to criticism, rejection and to people trying to talk you out of whatever this crazy scam is.
But here’s the deal: if you do not go out of your comfort zone and ask people what they think, you will NEVER truly understand the needs of your target audience.
Multi-million dollar corporations have miserably failed and foiled because they failed to understand their market’s needs. You will not be one of them.
Plus, chances are, those people who say you have a great idea in your hands will be your best advocates, and you can always tap on them for more feedback about whatever product you are creating. And that, my friend, is an invaluable resource.
LET THE MARKET RESEARCH BEGIN
So how do you go about finding out if your presumed target audience would actually buy into your idea?
3 easy steps:
Notice we are not asking “Would you read my travel blog?” We are trying to dive deep into their experience with your specific area, and letting them tell us what was good and bad about it. Out of the struggle will come the light. Which problem are you going to solve for them?
YOUR ASSIGNMENT
Follow the 3 market research steps, and call AT LEAST 1 person and actually talk to them.
After the call, write down some notes. Do you have a better idea for what the PROBLEM you are solving is?
Then go to the Facebook group and post your answer with the hashtag #day4.
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