26: Amy Williams of Good Loop - Using Advertising For Social Change

Amy Williams is the founder and CEO of Good-Loop which converts advertising money into charitable donations in a way that keeps the internet free and makes online advertising more effective, more rewarding and more ethical.  Highlights of the episode: * How Amy met her cofounder * What is the biggest challenge for the ad industry * How to find your first big customer and scale * The importance of getting the right first customer * What's the catch? * The KitKat case study Time Stamp: [1:14] Ads as a positive value exchange [4:10] 65% decrease in negative brand sentiment while and funding 300 school kids in Sierra Leone [7:30] Starting Good Loop without a tech backgound [12:00] Making impact and doing good [14:00] Biggest challenge of the ad industry [15:00] What is the big hairy audacious goal? [18:00] What is the catch? Useful links: Good Loop - [https://www.good-loop.com/](https://www.good-loop.com/) Amy Williams Linkedin -[https://www.linkedin.com/in/amy-williams-/](https://www.linkedin.com/in/amy-williams-/)