Moontower Matcha: Starting a Beverage Company and Experimenting with Influencer Marketing | Brett Hickey
Brett and his brother just won't give up. When their original idea for a drink had to be shelved because of a prohibitive required volume, they came up with another concept and successfully launched Moontower Matcha.
We talk about matcha tea, the ins and outs of starting a beverage company, how to find distributors, and we also dive into how to connect with social media influencers to promote your brand.
Lots of good tactics in this one!
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