Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
The Downside Of Being Known for Your Work (And What to do About It)
Once upon a time I got curious and asked a question in the Rebel Rising Facebook group, would you rather be famous or make an impact?
Now take a moment and think about how you would answer this question.
The results in the facebook group were overwhelming. People wanted to make an impact and no one wanted to be famous.
And no one said both famous and make an impact. In fact, most people didn't want fame. They didn't want to be known.
But here's the paradox of that. If you want to make an impact on many people, you've got to be known by many people and if you're known by many people, well then you're famous.
Now, you might not be Kim Kardashian, famous or Oprah famous, but if a group of people knows your name, you have got a bit of notoriety going for you, then you are famous.
So let's talk about the downsides of being known for your work, what to do about it, and remember what the definite upside is of being known for your work.
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