Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
4 Types of Stories to Tell Even If You Don’t Like Talking About Yourself
I really don't like telling my story.
Part of the reason why is that I consider myself a fairly private person. And while I'll share whatever with my nearest and dearest people sharing with you - the person listening to this podcast right now - makes me rather uncomfortable. Because I wonder if you really would care if I talked more about myself.
I've sat through too many speeches, podcasts, interviews, and panel discussions where the person on the stage just blathers on and on about themselves and they seem to forget about the audience or why we should even care about what they're thinking.
We have all heard the advice that you should tell your story and I give this advice to my clients all the time as well because it is a great way to connect with your people. It's how you develop your know, like, and trust factor.
But for those of us who are hesitant to tell our stories, let's talk about four alternatives to telling your story that can help you connect with your audience.
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