Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Do you have a feedback system in your speaking business?
When I first started speaking, like many of you, I was in high school and I joined the speech and debate team because I wasn't naturally good at speaking at all.
I joined the team because I sucked, and I knew that the only way that I could get better at speaking is if I got help and feedback.
And, boy, did I get a lot of feedback from my coach and from my peers.
This helped me grow exponentially as a speaker because I could figure out what I was doing well, what I was improving on, and what needed a lot of work.
I have noticed a disturbing trend in the speaking industry.
Speakers are not actively seeking out feedback on their speaking.
They figure, "Oh, man, I got a standing ovation, the audience loves me, and that's good enough."
If you want to succeed in the speaking industry, you've got to be the best, and to be the best, you're going to need feedback.
In this episode we are going to setup a feedback system for your speaking business so you know that your keynote speech is working FOR your business.
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