Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Avoid Overwhelm and Ride The Edge of Simplicity in Your Signature Talk
Pop quiz, what is my least favorite TED Talk ever?
If you've been hanging around these Rebel parts, you probably know the answer. If not, the answer might surprise you.
My least favorite TED Talk of all time is Tony Robbins.
Why? Why do I hate Tony Robbins' TED Talk so much?
Because it’s 8-steps to this, 7 level of that, 14 ways to this other thing...all in 18-minutes!
His talk is too much, it was too overwhelming, and I couldn't process what he was saying or understand what he wanted me to get out of it.
But I think there's something that you and I can learn here because as experts, we tend to overwhelm our audience with the information that we want to give during our signature talks.
I see this over and over again with my clients where we're working on their keynote speech, the talk that they want to be known for, and they're like, "But I need to talk about this, and I need to talk about that because they're all really important to me."
When we're writing a talk, it's not about what's important to you as the speaker, what's important to build your brand; it's about what's important to your audience.
So today we are going to talk about why we overwhelm and what we can do about it to make for a more effective signature talk and a better audience experience.
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