Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Where Are You leaving Money on the Table in Your Speaking Business
You hear the roar of applause and receive your standing ovation.
Audience members say, "You did an awesome job! That was great!"
The vast majority of your evaluations say you did a good or excellent job in your session. That's awesome. I want you to receive and celebrate that.
When you're done with the celebration, ask yourself this question: Is it translating?
Is the applause and the standing ovation translating into more speaking opportunities?
Are those enthusiastic audience members translating into people who hire you and become customers?
Is that organization where you got those fabulous evaluations, is that translating into being asked back or being asked to provide additional training?
The bottom line question is, is speaking exponentially growing your bottom line?
If you look at your numbers and it's not producing the revenue that you would like to see, what should you do about it?
Find out where you’re leaving money on the table in your speaking business
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