Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Do you ever feel like you’re the best kept secret in the speaking industry?
If only more people knew about you and your message, you could easily book speaking gigs.
As a speaker, you want to be known for what you do both onstage and off.
One of the best ways to boost your speaking credibility, get the edge of your speaking competition, and even get paid more to speak is with PR.
Today on the show and blog, my guest is Brigitte Lyons, the the founder of B, a Boutique Marketing and PR agency that helps thought leaders and small businesses hone their message and reach more of the right audience.
She’s going to give you the lowdown of how and why you should be using PR to help build your speaking business including:
How PR can give you a competitive advantage when booking a speaking gig Why you don’t need to be famous to get the media’s attention How much time you need to spend on PR efforts to get noticed by the media (it’s surprisingly little) The four steps Brigitte uses with her clients to get them media placements
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