Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
One Call to Action: All You Need to Move Your Audience to Yes
While we might think variety is the spice of life, it turns out that too much variety can paralyze your audience into no action at all. Many speakers make the same mistake with their calls to action. In the excitement to be all things to everybody, they speak about the oodles of things they can do for their clients and audiences. While there is no doubt about their talent and skill-set, they are not effectively moving their audience to “yes.”
In today’s episode, we will delve into:
Why you need to streamline your call to action for each presentation and not tell your audience ALL the things you can do for them Why too many options leaves your audience confused and they default to doing nothing at all How to determine the one natural next step that you can take with your audience to make a deeper connectionMentioned in this Episode:
The Rebel Speaker Facebook Group Your Unfair Speaking Advantage Get to Yes
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