Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
How Do You Create One Statement that Defines You as a Speaker? Create Your Unfair Speaking Advantage
We’re going to pull the last three episodes together and tie them up in a pretty bow to create your unfair speaking advantage. Be sure to listen to episodes TRSP 19, TRSP 20 and TRSP 21 first, so that you have the building blocks in place to create a statement for speaking success that can serve as the basis of your signature talk. After today’s episode, you will have one statement that describes how you’re different and why someone should have you come speak to their organization.
We’ll discuss:
The three questions that are the building blocks: rant or rave, adjective that describes your unique value and how your audience will change after hearing your speak How to take a Mad Libs approach to craft your unfair speaking advantage The best way to leverage your unfair speaking advantage in your marketingMentioned in this Episode:
The Rebel Speaker Facebook Group Get the Discover Your Unfair Speaking Advantage blueprint
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